Link Building 101

Link Bait, Link Building 101, Linking No Comments »
 
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David Conklin of Prospect MX joins David & Carolyn to discuss Link Building 101, including press releases, link bait, cherry picking links, content submissions, paid and trade links, link directories, social media and more.

A special thanks to David for joining us on this episode! There was talk in the chat room about a part duex… Be sure to check out the amazing link bait print out above!

Internet Retailer Conference

Conferences, Industry Issues No Comments »
 
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Brian recaps the Internet Retailers Conference in Chicago, a show that draws e retailers from all channels and focuses on how the web is now the driving force in retailing, plus he fills us in on the parties and the networking that he got to do.

Robots txt The Definitive Guide

Announcements, Consulting, Resources, Robots 2 Comments »
 
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Vanessa Fox discuses the Robots Exclusion Protocol and Managing Robots Access To Your Website, including managing capabilities and implementing the REP, plus she answers a listener question about page redirects that are disallowed.

Google Clickthrough in Organic

Algorithm, CTR 1 Comment »
 
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A discussion over a Bradley Spencer blog post that asks while Google uses the Click Thru Rate (CTR) in their paid listings, so do they use the same technology to improve the relevancy of their organic results.

Migrating from Vista to Windows XP

Industry Issues, Listener Questions No Comments »
 
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Comments on the Thor Schrock blog post on Migrating the Dell Inspiron 1721 From Vista to Windows XP, plus a listener question on submitting to directories, commenting on do follow blogs and posting on forums with a signature link.

Cheap Ways to Drive More Traffic

Industry Issues, Listener Questions, Traffic No Comments »
 
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Learn how to drive more traffic in a cheap way with ideas like taking advantage of online forums and communities, trading links with other sites, and writing good content on your site, plus the team @ SEO 101 discusses promoting yourself locally, writing compelling press releases and activating your user base to be site evangelists.

301 Redirects and Primary Keywords

Domain Names, Keyword Research, Redirects No Comments »
 
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301 redirects and if they will hurt rankings and the definition of primary keywords are the topics of listener questions on this episode.

A listener asks a question about redirecting several alternate domains to a main domain without getting hit with a duplicate content penalty, and how to redirect the alternate spelling TLDs to the main domain with a 301 without getting a duplicate content penalty.

Another listener discusses using a meta tag analyzer and the necessity to use a primary key word and asks what is a primary key word.

Online Reputation Management Book

Announcements, Consulting, Reputation Management, Social Media 1 Comment »
 
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Andy Beal tells us about his new online reputation management book Radically Transparent and he tells us how to navigate the new rules of engagement in a transparent world, Define who you are and develop your personal or corporate brand, Create positive PR buzz with your online content, Gain visibility in web search results and harness SEO tools, Understand the pros and cons of email before you hit send, Use the latest internet tracking methods and understand how information spreads online,and applyling solid strategies for online reputation repair when things go wrong. A special thanks to Andy! We had a great time on this show…

Title Tags and Duplicate Content

Duplicate Content, Title Tags No Comments »
 
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The SEO 101 crew discusses Title Tags and Duplicate Content, and they look at examples like in ecommerce, plus they look at solutions at avoiding duplicate content also they discuss the recent fluctuations going on with Google Search.

Digg titles and Local Search

Alternate Search, Digg, Social Media, Title Tags No Comments »
 
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Robert Garcia of Rumblepup.com on his week long experiment where he worked without using a search engine while online, plus Digg Titles and their tie in to local search.

Negative Reputation Management

Industry Issues, Reputation Management No Comments »
 
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Rhea Drysdale discusses how can a company that is dealing with negative reputation online deal with the problem , what are some of the steps they can take and what to do when you find negative stories.

Avoid Search Engines for a week

Alternate Search, General, Resources, Social Media No Comments »
 
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Robert Garcia does an experiment where he doesn’t use any search engines or bookmarks for a week, but uses blogs, social bookmarking, portal links, and news sites to search.

Amazon Tax & Fresh Content

Content, Industry Issues No Comments »
 
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Controversial new law Amazon tax which closes a loophole for Internet retailers who derive sales through affiliate programs, plus the advantage of adding fresh content to your site.

Google Crawling through HTML Forms

General, Industry Issues, Robots No Comments »
 
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We discuss the Google Webmaster Central blog post that that they are now crawling through HTML forms to try to discover new web pages and URLs that otherwise couldn’t be found and index those pages on Google.

The importance of good writing for SEO

Content 4 Comments »
 
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Bruce Clay Senior Editor Susan Esparza discusses the SEO Importance of Good Writing, and she compares the two opinions regarding copy writing - writing for the engines or writing for your readers.

Top SEO Consultants & OneBox Optimization by Brian Mark
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